My role:
UX Research, Visual Design
Project:
Project Central
Increase product adoption and team efficiency by simplifying project tracking, clarifying task visibility, and automating reporting to create a more intuitive and decision-focused project management experience.
Transformed System into a workflow accelerator rather than a standard tracking tool.
Challenge
At first, we assumed teams needed more dashboards, reports, and customization. But as we dug deeper, a different pattern emerged:
People wanted clarity, not complexity.
PMs struggled to see project progress at a glance.
Team members missed key tasks buried in long lists.
Reporting felt like extra work rather than an automated process.
This shifted our focus—from building just another project management tool to designing an experience that simplifies decision-making at every level.
Our research revealed three fundamental insights that shaped our redesign decisions:
Users wanted a clear project overview without digging through endless lists.
Task assignments needed better context—knowing who’s available and what’s pending.
Transparency was key, but too much information created overload.
Based on the research, I developed four core design strategies to simplify the system and re-engineer the user experience.
Our early UI had a dashboard overload—too many widgets, too much data. User testing revealed that:
PMs didn’t need all metrics upfront—just red flags.
A Kanban-style workflow wasn’t enough; they needed dynamic task dependencies.
Solution: We designed a Priority-First Layout—highlighting urgent tasks, blockers, and progress indicators in one view..
Elly Onyango
Project Manager
Challenge 2: Team Engagement Was an Afterthought
Other Screens
Outcome; Less Work, More Clarity
By shifting our approach, we turned Project Central into a workflow accelerator instead of just another tracking tool.
Key Takeaways
Looking back, the biggest lesson was this: A great product isn’t about adding more features—it’s about reducing friction.
Would we do anything differently? Probably involve end users (not just PMs) earlier in our research. But the end result speaks for itself—teams that work smarter, not harder with Project Central.








